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Choosing a Major Applied Business Studies Business Faculty Course Descriptions Accounting Accounting & Finance Advertising Applied Business Banking Business Studies CPA Exam Finance Human Resource Management Marketing New Ventures Real Estate License Small Business Development Computer Information Systems Casino Resort Studies Distribution Courses General Studies Homeland Security Studies Humanities Independent Studies Internships Liberal Arts & Sciences Louisiana Studies Media Arts Paralegal Studies Social Sciences Degrees & Programs: Marketing You can earn an Associate of Arts, a Minor, a Post-Baccalaureate Certificate or a Certificate in Marketing. Marketing Course Descriptions Associate's Degree in Marketing Core Competencies Credits English 101 Writing or CSEN 125 Writing 4 Select one course from the following: Math PHIL 106 Critical Thinking PHIL 121 Elementary Symbolic Logic BSMT 325 Business Statistics CPST 107 Mathematics for Information Technology 3   Supporting Requirement Credits Oral Communications: Select one course from the following: SPEC 140 Intro to Public Speaking SPEC 311 Small Group Communications BSMT 225 Business Communication THEA 210 Fundamentals of Acting 3   Distribution Requirements Credits Humanities 6 Sciences 6 Social Sciences 6   Writing Requirement Credits Designated writing course (CSEN 331 Business Report Writing or ENLS 367 Technical Writing recommended) 3   Core Requirements Credits Select one course from the following: ECON 101 Introductory Microeconomics CSEC 100 Economics for Non-Majors CSEC 101 Introductor Microeconomics (online) 3 BSAC 111 Elementary Accounting I 3 Select one course from the following: BSMT 231 Principles of Management BSMT 334 Managing Organizational Behavior 3 BSMT 225 Business Communications 3 BSMK 320 Intro to Marketing Principles 3 BSMK 330 Consumer Behavior 3 BSMK 340 Principles of Advertising 3 BSMK 341 Advertising II 3 BSMT 375 Business Internship (taken in last year) 3   General Electives   As needed to total 60 credits (computer course recommended)   Total 60 Worksheet for AA in Marketing If prompted for a Network Password, click "CANCEL." Minor in Marketing Core Requirements Credits BSMT 225 Business Communications 3 BSMK 320 Intro to Marketing Principles 3 BSMK 330 Consumer Behavior 3 BSMK 340 Principles of Advertising 3 Select one course from the following: BSMT 231 Principles of Management BSMT 334 Managing Organizational Behavior 3 BSMK 341 Advertising II 3 Total 18 Worksheet for Minor in Marketing If prompted for a Network Password, click "CANCEL." Marketing Post-Baccalaureate Certificate Students must have a 2.0 grade point average in all required coursework. Half of all the required 24 credits must be completed at Tulane. Courses taken for a Baccalaureate Degree will not be accepted for transfer credit towards the PBC program. Only those courses successfully completed, “C” or better, after a student received a Baccalaureate Degree will be considered for transfer credit. Core Requirements Credits BSAC 111 Elementary Accounting I 3 Select one course from the following: BSMT 231 Principles of Management BSMT 334 Managing Organizational Behavior 3 BSMT 225 Business Communications 3 BSMK 320 Intro to Marketing Principles 3 BSMK 330 Consumer Behavior 3 BSMK 340 Principles of Advertising 3 BSMK 341 Advertising II 3 BSMT 375 Business Internship (taken in last year) 3 Total 24 Worksheet for Post-Baccalaureate Certificates in Marketing There is a 27-credit limit on the number of business courses a student in the School of Continuing Studies may take. NOTE: Business courses at the School of Continuing Studies are not transferable to A.B. Freeman School of Business. Marketing Certificate NOTE: All courses required for this certificate must be taken at Tulane's School of Continuing Studies. Courses presented for this certificate requires a “C” or better. Core Requirements Credits BSMK 320 Intro to Marketing Principles 3 BSMK 340 Principles of Advertising 3 Total 6 Worksheet for All Business Certificates If prompted for a Network Password, click "CANCEL."
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