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I.   General Requirements for Associates in Marketing (UMKT):

The following  37  credits are required for all of the four Applied Business Associates Degrees:

Course

Credits

English 101 or UENG 125

4

UENG 331 or English 367

3

Math 111 or UMGT 325 or Phil 106 or 121

3 - 4

Econ 101

3

Speech 140

3

Any 3-Credit Computer Course

3

Social Science Electives

6

Humanities Electives

6

Science Electives

6

Total

37

In addition to the 37 credits of general requirements, the Associates of Arts in Business Studies requires 24 credits of business core requirements for a total of 61 credits.

2.    Core Requirements

Course

Credits

1. UACT 111, Elementary Accounting

3

2. UMGT 231, Principles of Management or

 

UMGT 336, Intro to Modern Organizations

3

3. UMGT 225, Business Communications

3

4. UMKT 320, Intro to Marketing Principles

3

5. UMKT 330, Consumer Behavior

3

6. UMKT 340, Principles of Advertising

3

7. UMKT 341, Advertising II or a Business Elective

3

8. Business Elective

3

Total

24

Minor in Marketing (UMKT)

Management 225 (3)
Marketing 320 (3)
Marketing 330 (3) 
Marketing 340 (3)
Management 231 or 336 (3)
Marketing 341 (3)

Marketing Certificate (MKTG) (6 credits)

UMKT 320 Introduction to Marketing (3 credits)
UMKT 340 Principles of Advertising (3 credits)

 

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Last modified: 05/03/04