Figure 5
Audience Segmentation for IDD in Ecuador

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Facilitator
  • Public officials
  • Congressmen
  • Development Agencies
  • Providing legal, human, technical and financial resources for the program
  • Quarterly news bulletin
  • Interviews
  • Immediate provision of information requested by the facilitating group in the desired format
Internal
  • Program staff, both central and peripheral
  • Creating, producing, and distributing the program's services
  • Quarterly news bulletin
  • Annual training, evaluation, and planning meeting
  • Periodic support visits or upon request
  • Possibility of apprenticeships or scholarships abroad
External

1. Primary

  • People at risk of IDD
  • Salt producers and importers
  • Salt distributors and carriers

 

 

  • To consume iodized salt and disseminate its benefits
  • To produce, import, and promote iodized salt
  • To distribute, transport, and promote iodized salt

 

  • Distribution of information on poorly iodized salt brands (risk of impoundment)
  • Work lunches to raise awareness on IDD and distribute promotional materials (posters, key holders) for their customers (storekeepers)
2. Secondary
  • Health staff, teachers, community leaders, NGO promoters, mass media, municipal personnel, others
  • To support IDD risk assessment activities and to create, test, and deliver products/services to the population at risk
  • Information, communication, and education activities according to risk level
  • Strategic stock of iodine
  • Payment of engineers for advisory services
  • Annual evaluation meeting
  • Distribution of cassettes with radio spots
  • Training workshops focusing on IDD issues, assessment techniques, and educational techniques

Vanormelingen and Vanderheyden, 1994

 


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