IDD Communication Guide

Audience	Behavior Change	Services
Salt Consumer	Recognize iodized salt logo Request and purchase iodized salt Choose iodized salt every time as prevention against IDD Seek out doctors and paramedics and even shopkeepers for advice and counseling	Television breaks or sponsorship of Urdu drama Series of television spots Urdu newspapers and or radio and posters Stickers and mobiles Plastic salt containers Package inserts
Policy Makers, Opinion Leaders, Media	Enact National or Provincial Legislation to ban production, distribution, and consumption of common salt Localized ban on production and consumption of common salt Contribute financial and technical inputs for communication campaign Opinion Leaders and Journalists discussing IDD and iodized salt in the news	Periodic updates of events, new information about scale of the problem, etc. (direct mail with face-to-face follow-up) Launch iodized salt in communities, organized by processors with guidance from the salt squad Quarterly news bulletin
Salt Producers and Processors	Seek out GOP or UNICEF personnel to learn about iodized salt processing Invest in equipment to begin to process iodized salt Process exclusively iodized salt Maintain minimum quality standards for iodine fortification	Brochure for processors Wall chart to describe mixing procedures and ratios, quality control, storage conditions Iodized salt outdoor plaques (to identify processors who iodized); certificates from UNICEF Seminars in town with numerous processors
Doctors and Paramedics	Promote and prescribe iodized salt to all Educate patients and social contacts about IDD and iodized salt Provide correct case management	Detailing brochure Direct mail Poster in doctor's office Medical Journal Doctor promo item Seminars
Wholesalers and Retailers	Recognize and promote/recommend iodized salt (logo) Request, stock, and prominently display iodized salt Educate customers about iodized salt and IDD (basic points)	Brochure Shopping bag Tin plaque as retailer identification Trade letter and launch event
Primary School Children School Teachers	Children to educate their parents about the need to purchase iodized salt Shopper in the family purchases iodized salt every time Teachers to educate children about IDD and need to purchase iodized salt	Placement of iodized salt name, logo, and slogan on school dust jackets, pencils, etc. Coloring books or pencil games Quarterly news bulletin for teachers; seminars