Tool Kit 3
Additional
Questions for Rapid Response Survey for IDD
The following are draft questions
suggested as additions to a survey instrument already in use in
the Philippines.
I. For Family Consumers
Awareness of where to buy iodized
salt
- Is iodized salt available in
stores where they usually shop?
- If iodized salt is available, do
they always buy it? If they do not always buy it , what
differentiates the times they do from the times they do
not?
- If iodized salt is not available
in their preferred stores, are they willing to ask the
store owner to stock iodized salt? If not, what would
prevent them from making this demand? What would they
need in order to feel comfortable making this demand of
the shop owner?
- What size package do they find
most convenient for buying salt: 1, 1/2, 1/4 kilo?
- For iodized salt in each package
size, what is the price difference (i.e. 1-2 pesos)?
- What would be the price difference
between similar quantities of Iodized and plain salt?
- What else could they purchase for
this price difference (i.e. 1-2 pesos)?
- Compare the value they feel these
products bring them against the value they perceive from
using iodized salt for their family (more, less, same).
II. For Retail Vendors
Awareness of iodized salt
campaigns.
- Who supplies them with
salt/iodized salt?
- What problems (if any) have they
encountered acquiring iodized salt from suppliers?
- Do they usually stock iodized
salt? Do they have iodized salt in stock today? If not,
(either question), what prevents them from stocking
iodized salt?
- When they purchase salt, what
quantities lots do they buy?
- Would they be willing to re-pack
iodized salt into smaller packs for resale?
- What profit would they need to
return on a 1 kilo bag of salt? 1/2 kilo? 1/4 kilo? How
does this compare to their current profit margin?
- What support
(information/promotional material, advertising) would
make them feel most comfortable selling only iodized
salt?
Claudia
Fishman Parvanta, PAMM
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