The major objectives and priorities for the near term are summarized within the report. These include new curricular initiatives for students, increasing international student enrollment in existing programs, developing new programs in Latin America, and securing an EMBA market in Asia.
The Freeman School benefits from a large international component of students (40 percent of the MBA class are international students). These students bring first hand experience in business practices from their countries and add to discussions of international business issues.
They then become part of a large international alumni network which provides contacts for recruiting and placement for the Freeman School.
The vast network of affiliations with major business schools around the world provides recruiting opportunities as well as opportunities for Freeman faculty to pursue joint research projects internationally as well as the possibility for exchange teaching assignments.
EMBA and MBA programs are in place in Austria, Mexico, and Taiwan. These programs also provide teaching opportunities abroad for Tulane faculty.
Goals
The A.B. Freeman School of Business has the following goals to help establish the school as a recognized leader in international business education:
Steps are planned to revise and enhance our current curricula in several ways:
Another objective is to increase the number of international students and managers enrolled in Freeman School programs. Steps will be taken to expand our advanced placement program for the admission of selected international students to the MBA program from 10 to 20 students per year.
We also wish to expand the Freeman study abroad program for Latin American students (now in its third year) to include several schools in addition to ITESM and thereby expand enrollment. Steps are also planned to expand the Pre-MBA program (a head start program for international students) which will include two three-hour courses to be offered during the summer.
This program will also broaden our marketing effort to increase enrollment. The international component of our student body has become quantitatively significant and very diverse (see listing in Appendix A).
To help achieve these goals, funding for a chair in international business, international economics and international finance is sought as part of the school's effort to build strong faculty leadership for the international area, particularly for research initiatives.
Finally, all of the international programs in the Freeman School are developed with the goal of enhancing the quality of our core academic programs and generating revenue for the school. We prepare budgets on all initiatives to ensure profitability and manage expenses to minimize cost and maximize surplus to the school and university.
We do not run programs which are unprofitable unless there is a clear payoff from program enhancement which will generate positive net revenues in the near term.
The formal strategy to internationalize the Freeman School was developed six years ago and included the following basic components.
The MBA curriculum at the Freeman School requires a core course in international business in addition to one required elective course on an international business topic. The Freeman School offers study abroad programs for MBA and BSM students.
Study abroad sites have included Beijing, Budapest, Cambridge, Hong Kong, Mexico City, Monterrey, Paris, Prague, and Taipei, where students participate in seminars on international management topics. International internships are available during the summer for participating MBA students.
Approximately 25 percent of MBA students and 15 percent of BSM students take advantage of these experiential programs.
Another major accomplishment of the Freeman School's international programs has been the export of academic programs to students and managers in other countries. These programs provide our faculty and staff with international teaching,
research, and travel experience which ties directly to our goal of internationalizing the school. These programs include the following: an executive MBA program is offered for Taiwanese managers; the Freeman School is assisting the Universidad Autonoma del Carmen
in the state of Campeche in offering an executive MBA program for PEMEX and other local managers; the Freeman School has initiated a Ph.D. program for faculty at ITESM in Monterrey, Mexico; a study abroad program is held on campus for Mexican
undergraduate students; and periodic non-credit executive programs for managers from other countries are conducted in the School.
Research accomplishments of the Goldring Institute of International Business include the Goldring International Scholars program and the Schmidt International Scholars program. These programs provide research funding from endowment for faculty in the Freeman School and funding for international scholars to visit Tulane for teaching and research assignments.
The Freeman School has also established a Center for Research on Latin American Financial Markets and Institutions with the Instituto Tecnologico y de Estudios Superiores de Monterrey. The center is developing databases on financial markets in Latin America to provide timely and accurate financial information to academics and others for research on these markets.
The Goldring Institute is also working with Entergy Corporation using faculty/student research teams to investigate several aspects of their international business ventures in Argentina and China. The school's Latin American initiatives have centered around programs with two of the most prominent academic institutions in Mexico,
ITESM and ITAM, as well as the Universidad de Carmen in the state of Campeche, Mexico. These initiatives include student exchange programs, summer program for ITESM undergraduate students, ITESM Ph.D. program, and faculty exchanges.
The Freeman School is also assisting the Universidad Autonoma del Carmen in Campeche in launching an executive MBA program designed specifically for Mexican business executives and PEMEX managers
The Goldring Institute was established in 1991 as the administrative entity under which all of the international programs at the A. B. Freeman School of Business would be placed. It is named after the Goldring family, longtime contributors and supporters of Tulane who own and operate Magnolia Marketing Company of New Orleans.
The mission of the Goldring Institute of International Business at Tulane University is to promote research and educational programs designed to enhance managerial effectiveness in a rapidly changing global environment.
The academic programs of the Institute enable students and faculty to live and study in other cultures. Programs have been offered in Asia, Europe and Latin America. The Institute's approach to international education places special importance on applied experience gained through international internships and other experiential programs.
Through these activities, students develop a personal understanding of the cultural and geopolitical forces that shape international business.
Schmidt International Professorships are awarded to foreign faculty by the Institute for periods of up to one year. The primary objectives are to provide educational and research opportunities for foreign scholars from exchange institutions,
to enhance the Freeman School's educational and research programs by involving these foreign scholars at Tulane, and to expand opportunities for Freeman faculty and students to study, conduct research, and work abroad.
The International Fellows are awarded to foreign scholars and graduate students. The award can involve an academic component, applied research projects, or work experience. For the visiting scholars from abroad, the International Fellows Program is designed to provide them with business training tailored to their individual needs.
In most cases, the visitors will participate in existing Tulane courses in the MBA and Ph.D. programs. The scholars will also have the opportunity to work on applied business research projects with Freeman faculty.
A work-study component is also included in which the visitors have the opportunity to team teach with Freeman faculty or work as interns in local businesses.
The International Fellows may also be awarded to Freeman faculty and graduate students working on projects abroad. These awards augment current study abroad and international internship programs.
The primary objective is to prepare Freeman faculty and advanced graduate students with a better understanding of the global business environment through study, research, and work experience abroad hosted by exchange institutions in Asia, Europe, and Latin America.
Another major initiative of the Freeman School's international programs has been the export of academic programs to students and managers in other countries.
These programs provide our faculty and staff with international teaching, research, and travel experience which ties directly to our goal of internationalizing the school. These programs include the following.
Research initiatives of the Goldring Institute of International Business include the Goldring International Scholars program and the Schmidt International Scholars program. These programs provide research funding from endowment for faculty in the Freeman School and funding for international scholars to visit Tulane for teaching and research assignments.
Funded projects include "An Investigation of the Nature of Employee Attitude in Eastern Europe Toward the Economic System and Its Workplace" by Robert Folger and "Product Mix, Production Planning, and Distribution of Materials in an International Environment" by Nagraj Balakrishnan.
The Freeman School has also established a Center for Research on Latin American Financial Markets and Institutions with the Instituto Tecnologico y de Estudios Superiores de Monterrey. The center is developing databases on financial markets in Latin America to provide timely and accurate financial information to academics and others for research on these markets.
This initiative should bring international recognition to Tulane's Freeman School as a key resource on financial markets in Latin America.
The Goldring Institute is currently working with Entergy Corporation using faculty/student research teams to investigate several aspects of their international business ventures in Argentina and China.
The initial project involves comparative research on employment conditions and the organizational structures of electric power production facilities in the PRC and the United States. A second issue under investigation deals with plant location and the economics of locating production facilities at the mine-mouth versus near the market.
The Freeman School has formal and informal agreements with institutions around the world to support its international activities. These are summarized in the attached table. Most of these are leading institutions in their respective countries.
For example, the International Management Center in Budapest, Hungary, was the first western-style business school established in Eastern Europe. The Czech Management Center in Prague is a unique institution in the Czech Republic since it is also one of the first private business schools in that part of the world.
Hautes Etudes Commerciales in Jouy-en-Josas, France, is the top business school in France. Instituto Tecnologico y de Estudios Superiores de Monterrey (ITESM) and Instituto Tecnologico Autonomo de Mexico (ITAM) are the top two private institutions in Mexico.
ITESM is the largest and most prominent school for business education, and ITAM is renowned for its strong economics department and prestigious alumni connections in the Mexican government. The National Taiwan University is the premier university in Taiwan and accepts only the top students in the country.
The National Chengchi University has the oldest business school in Taiwan and is reported to be the second most prestigious school in Taiwan. The National Chiao Tung and Sun Yat-Sen Universities are also top rated universities with outstanding business schools.
All of these institutions support our programs in various ways which are indicated across the top of the enclosed table. Our international network also includes a number of corporate and government organizations and alumni located abroad who support our international programs.
The following institutions and government agencies have provided internships for our students over the past few years:
Our alumni in Asia, Europe, and Latin American have been a valuable resource in delivering our programs and assisting in the development of our contacts abroad. Many of the corporate and academic affiliations are the direct result of alumni support for Freeman international programs.
The school's Latin American initiatives have centered around programs with two of the most prominent academic institutions in Mexico, ITESM and ITAM, as well as the Universidad Autonoma del Carmen in the state of Campeche, Mexico.
The following activities have been developed with ITESM over the past five years.
The following activities have been initiated with Instituto Tecnologico Autonomo de Mexico (ITAM).
The first half of this program will be taught in Spanish at the Universidad Autonoma del Carmen by ITESM faculty. Students will undergo intensive English language training enabling the second part to be taught in English by faculty from the Freeman School.
Freeman faculty will travel to Carmen approximately two weeks a month to teach classes. At the completion of the program, students will receive an MBA degree from the Universidad Autonoma del Carmen and a certificate of participation from the Freeman School.
The Freeman School offers study abroad programs for MBA and BSM students. Study abroad sites have included Beijing, Budapest, Cambridge, Hong Kong, Mexico City, Monterrey, Paris, Prague, and Taipei, where students participate in seminars on international management topics.
For participating MBA students, international internships are available during the summer. These programs provide MBA students the opportunity to study and work abroad with United States multinationals or domestic firms in
Poland, Russia, Scotland, Singapore, Taiwan ROC, and the United Kingdom. Approximately 25 percent of MBA students and 15 percent of BSM students take advantage of these experiential programs.
A number of Freeman School faculty have established research projects focused on international business issues. These include:
The establishment of the Center for Research on Latin American Financial Markets and Institutions should be funded through an endowment.
This will be a high visibility, internationally recognized project and should attract the attention and financial support of U.S. and Latin American financial institutions.
Building upon our existing programs in Mexico, the following activities are planned for Freeman programs in Latin America. First, a network of contacts is being developed and a trip is planned to broaden our university affiliations in Latin America,
specifically in the countries of Argentina, Chile, Colombia, Costa Rica, Guatemala, and Venezuela.
We will explore the potential for faculty/student exchanges with the major institutions in these countries as well as contact alumni to develop a network for recruiting students from Latin America.
We also intend to explore the opportunities for new executive programs in Latin America. Our highest priority is to develop a joint EMBA program with a top institution in Mexico (ITAM or ITESM). Ideally, this program would be in Mexico City.
A major initiative will be to promote research through the Center for Research on Latin American Financial Markets and Institutions. In collaboration with ITESM, the Freeman School has initiated development of the Center for Research on Latin American Financial Markets and Institutions,
whose three-fold purpose is to compile and distribute data on Latin American capital markets to research institutions worldwide, to encourage and support research on Latin American capital markets throughout the world, and to disseminate information and research findings on Latin American capital markets through research reports and publications.
As an initial step in pursuit of these goals, ITESM (DACS) has established a relationship with the Bolsa Mexicana de Valores (BMV) that will provide students at ITESM and Tulane with real time access to information on trading in the Mexican stock and money markets and to archival data on Mexican companies, stock prices, interest rates and economic indicators.
By analogy with the United States, this is similar to having access to Telerate, CRSP, Compustat and TORQ data all in one system.
Finally, processes must also be developed and refined to administer and manage our ITESM Ph.D. program and the EMBA program in Carmen. These include orientation and language training for instructors and the organization of the summer semesters to be held at Tulane in support of these programs.
During the 1995-96 academic year, we will host a conference at Tulane to formally initiate the Center and to bring the consortium together to present the current research using data on these markets. We will broaden the scope of the Center within two years to include operations management and human resource management as additional research areas.
The proposed EMBA project in Mexico City is in the preliminary stages as we assess the appropriate joint-venture partners and research the executive market there. We plan to formalize a plan by the end of the 1994-95 academic year and to begin implementation within 18 to 24 months.
The Freeman School continues to investigate the possibility of offering an MBA degree program in Beijing or Shanghai. Given the current difficulties of financing projects in that part of the world, our schedule and probability of delivering are uncertain at this time.
Our future plans are to maintain our global focus and worldwide programs and to expand our activities in Latin America. Plans include another EMBA program in Latin America and broadening of research initiatives on business and financial institutions in that area. We continue to investigate the opportunities to offer an MBA program in the PRC.
II. CURRENT STRENGTHS, GOALS, AND STRATEGIES
Strengths
Strategies
III. PROGRESS TO DATE
A great deal of progress has been made in achieving these goals. The Goldring Institute of International Business was established in 1991 as the administrative entity under which all of the international programs at the A. B. Freeman School of Business would be placed.
Schmidt International Professorships have been funded and are awarded to foreign faculty by the Institute for periods of up to one year. The International Fellows are awarded to foreign scholars and graduate students for academic projects, applied research projects, or work experience.
IV. CURRENT INTERNATIONAL PROGRAMS AND COURSES
Austria
Hirsch Company (Vienna)
Metallwerk Plansee (Tirol)
Oesterreichiesche Mineraloel Vertwaltung (Vienna)
PPS Verlag (Vienna)
Czechoslovakia
CMC (Prague)
SETRA (Brno)
Vitkovice Ostrava (Brno)
France
U. S. Embassy (Paris)
Germany
IBM (Stuttgart)
Munich Reinsurance Company (Munich)
Mannesmann Demag (Munich)
Hong Kong
Gitano Dutton III Ltd. (Hong Kong)
Hungary
Allami Biztosito (Budapest)
APV Ungaro (Budapest)
DHL Worldwide (Budapest)
Ernst & Young Bonitas (Budapest)
Hungarian National Oil & Gas Trust (Budapest)
IBM (Budapest)
IBUSZ Travel (Budapest)
IMC (Budapest)
Pannonplast (Budapest)
Polifoam (Budapest)
Price Waterhouse (Budapest)
Szensor Consulting (Budapest)
Central European Franchise Group, Ltd. (Budapest)
Indonesia
P.T. United Waru Biscuit Manufacturing (Surabaya)
Italy
Nanosystems (Rome)
Japan
Nippon Telegraph & Telephone (Tokyo)
Mexico
National Provencial (Mexico City)
Elektra (Mexico City)
Television Azteca (Mexico City)
People's Republic of China
Yau-Hwa Glass Group (Qianghangdao)
Capital Taxi (Beijing)
Poland
DHL Worldwide (Warsaw)
Republic of China (Taiwan)
Hsu International Trading Company (Taipei)
Spain
Union Electrica Fenosa
Yago Group (Madrid)
United Kingdom
EDS (London)
McDermott International (Iverness)
United Distillers (London)
North Hull Housing Action Trust (London)
USSR
Academy of National Economy (Moscow)
International Management Institute (Kiev)
West Malaysia
Khian Guan Biscuit Mfg. Co., Bhd. (Penang)
Finally, the Freeman School is assisting the Universidad Autonoma del Carmen in Campeche in launching an executive MBA program designed specifically for Mexican business executives and PEMEX managers. The program began in June at the Universidad Autonoma del Carmen.
The inaugural class is comprised of 51 executives and managers, representing diverse professional backgrounds in accounting, communications, engineering, and medicine. The Freeman School is responsible for the planning, development, and coordination of the program.
The program will be staffed by the Freeman School using its EMBA faculty and faculty from ITESM in Monterrey. The Freeman School has also worked closely with the Universidad Autonoma del Carmen to oversee recruiting for the program.
V. COURSES
The MBA curriculum at the Freeman School has been revised to include a required core course in international business in addition to one required elective course on an international business topic.
The school offers international business electives in the areas of business strategy, finance, operations management, and marketing. In the BSM program, elective courses in international business are offered in the areas of marketing, finance, and management.
VI. FACULTY
Rafiq Ahmed Budapest Study Abroad, Beijing Study Abroad and Hong Kong Study Abroad
Larry Arnold Austrian Program
Jeffrey Barach Taiwan ROC EMBA and Shaanxi Province Non- credit Executive Program
James Biteman Prague Study Abroad, Taiwan ROC EMBA and Budapest Study Abroad
Arthur Brief Monterrey, Mexico Ph.D. Program and Taiwan ROC EMBA
Victor Cook Taiwan ROC EMBA
Chitru Fernando Prague Study Abroad and Taiwan EMBA
Robert Folger Monterrey, Mexico Ph.D. Program
Prem Jain Monterrey, Mexico and Mexico City Study Abroad
Frank Jaster Taiwan ROC EMBA and Austrian Executive Program
Mary Konovsky Monterrey, Mexico Ph.D. Program
Jevons Lee Taiwan ROC Study Abroad, Beijing Study Abroad,
and Hong Kong Study Abroad
James McFarland Budapest Study Abroad
William Mindak Budapest Study Abroad, Austrian Executive Program, and Paris Study Abroad
Kelleher Riess Prague Study Abroad
Russell Robins Taiwan ROC EMBA
Paul Spindt Taiwan ROC EMBA, Mexico City Study Abroad and Monterrey Study Abroad
John Trapani IMC in Budapest and CMC in Prague
Gerard Watzke Paris Study Abroad
Arch Woodside Budapest Study Abroad, Austrian Executive Program, and Monterrey Ph.D.
Rafiq Ahmed U.S.-China Difference in Efficiency in Electricity Production
Plant Location Issues for Electric Power Generation in PRC
Nagraj Balakrishnan Production Planning in an International Environment
Robert Folger Worker Attitudes to Workplace Changes in Eastern Europe
Mary Konovsky Latin American/Mexican Human Resource Management Practices
James McFarland Foreign Exchange Markets
Patrick McMahon Foreign Exchange Markets
William Mindak Marketing Strategies for Mexican Markets
John Page Latin American Financial Markets and Institutions
Paul Spindt Latin American Financial Markets and Institutions
Gunter Botschen University of Innsbruck
Assistant Professor of Marketing Innsbruck, Austria
(Spring 1993)
Martina Botschen University of Innsbruck
Assistant Professor of Marketing Innsbruck, Austria
(Spring 1993)
Alain DuMont Hautes Etudes Commerciales
Professor of Management Strategy Paris, France
(Spring 1994)
Jaime Alonso Gomez ITESM, Monterrey, Mexico
Professor of International Business
(Spring 1994)
Hans Mulbacher University of Innsbruck, Austria
Professor of Marketing
(Spring 1989)
P.C.B. Phillips Yale University
Sterling Professor of Economics
(has also served as a Distinguished
Senior Research Fellow of the Goldring
Institute)
(1993)
VII. PROPOSED NEW PROGRAMS
The Freeman Business School is working on the following activities and programs:
VIII. TIME FRAME FOR PROPOSED NEW INTERNATIONAL PROGRAMS
The Center for Research on Latin American Financial Markets and Institutions has been initiated (September 1994) through a joint venture with ITESM to gain access to the stock market data in Mexico. During the remainder of the 1994-95 academic year, we will process the data on Mexico.
In addition, we plan to develop a consortium of schools and institutions to provide data on stock markets in other Latin American countries including Argentina, Chile, Colombia, Costa Rica, Guatemala, and Venezuela.
IX. CONCLUSION
The Freeman School international initiatives are global in scope and well developed in Asia, Europe, and Latin America. In Asia, the Freeman School works with several top institutions (National Taiwan University, National Chengchi University, National Chiao Tung University, Hong Kong University of Science and Technology,
and Shanghai University) to deliver study abroad programs, internships, faculty and student exchanges, and the Taiwan EMBA program. In Europe, we are affiliated with Groupe HEC, the University of Innsbruck, the University of Bordeaux, the International Management Center, and the Czech Management Center to deliver study abroad programs,
internships, and faculty and student exchanges. In Latin America, we work with ITESM, ITAM, the University of Belgrano, and the University of Chile to deliver study abroad programs, internships, faculty, student exchanges, and several major academic programs.
These include an EMBA program in the state of Campeche, Mexico, a Ph.D. program for ITESM faculty, and the establishment of a Center for Research on Latin American Financial Markets and Institutions.
X. APPENDIX
MBA & INTERNATIONAL STUDENTS
1994-95 Academic Year
First-Year Full-Time MBA & International Students (29)
Srinivas, Niranjan Akunuri India
Alam, Mohammad Sarfaraz India
Berkol, Selim Turkey
Bulatov, Igor Russia
Cardoze, Fernando Panama
Chang, Yin China
Gigineishvili Georgia
Gomez Dorantes, Jose Mexico
Hernandez Lopez, Sergio Mexico
Kak, Yoginder India
Kapoor, Vikas India
Kumar, Rajeev India
Liang, Min China
Mabuchi, Yoshiyuki Japan
Nishimura, Akira Japan
Oda, Satoshi Japan
Ohyama, Taku Japan
Punzo Gomez, Edgar Mexico
Ramakrihnan, Kirthi India
Sastre-Ortiz, Mauricio Mexico
Seki, Takahiro Japan
Serrano, Mauricio Costa Rica
Shenoyt, Rajiv India
Shi, Yuhua China
Spika, Elvira Yugoslavia
Szepeshazi, Zsolt Hungary
Takeshima, Satoshi Japan
Vidal, Jaime Mexico
Yeverino-Juarez, Jorge Mexico
Advanced Placement MBA & International Students (5)
Fitz, Gerald Austria
Karikoski, Mida Finland
Kotiers, Roman Slovakia
Pobeau, Caroline France
Ryynanen, Jouni Finland
Second-Year Full--Time MBA & International Students (36)
Abrar, Arif Pakistan
Afonso, Pedro Costa Rica
Akatsuka, Yasumi Japan
Akil, Rahman Indonesia
Alvarez-Arciga, Adrian Mexico
Alverde, Jaime Mexico
Bishara, Moutaz Kuwait
Casas-Azcarraga, Guillermo Mexico
Charanjiva, Lakshman India
Chen, Nanzhi China
Choo, Michael Malaysia
Cournot, Manuel France
De Robina, Andres Mexico
Espejel-Gomez, Lucia Mexico
Garcia, Laura Costa Rica
Hua, Lun China
Icaza, Tito Panama
Josca, Paolo Italy
Kazbegi, Alexander Georgia
Liu, Fan China
Lozano, Martha Mexico
Malpany, Ajay India
Maschenko, Peter Russia
Pereira, Subash India
Princip, Ranko Yugoslavia
Ramirez, Oscar Mexico
Rodriguez, Arturo Spain
Rodriguez, Guillermo Mexico
Rosha, Rahul India
Saiga, Kazutoshi Japan
Sameer, Sangeeta India
Sasaki, Yasumasa Japan
Singh, Dhiraj India
Suria, Ravi India
Tan, Jun China
Vasquez, Monica Colombia
Part-Time MBA & International Students (2)
Gupta, Rajesh India
Weidmer, Allan Mexico