Fiske & Ruscher (1989) Fiske, S. T., & Ruscher, J. B. (1989). On-line processes in category- based and individuating impressions: Some basic principles and methodological reflections. In J. Bassili (Ed.). On-line cognition in person perception (pp. 141-174). Hillsdale, NJ: Erlbaum.

This chapter discusses some basic principles of on-line impression formation, then describes methods of assessing on-line impression formation with visual attention and with think-aloud concurrent protocols.

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