Fiske & Ruscher (1989)
& Ruscher, J. B. (1989). On-line processes in category-
based and individuating impressions: Some basic principles and
methodological reflections. In J. Bassili (Ed.). On-line cognition in
person perception (pp. 141-174). Hillsdale, NJ: Erlbaum.
This chapter discusses some basic principles of on-line impression
formation, then describes methods of assessing on-line impression
formation with visual attention and with think-aloud concurrent protocols.