Communication rules (especially to be coherent and accurate) should encourage
communicators to notice and resolve discrepancies before conveying an impression.
Discrepancy resolution, however, previously has been associated with poor memory for
original information. Mediational analyses showed that communicators' faced with
discrepancies had poor memories for the original information if they
noticed and attempted
to reconcile discrepancies.
For example, participants who tried to reconsile incongruities such as
brilliant and foolish (by concluding, for instance, that the target had
little commonsense) forgot that the target had been
described originally as brilliant.
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