Examined how multiple communicators who have unique target information
transmit more individuated impressions than multiple communicators with
shared target information. Co-communicators with unique target
information feel accountable for providing each communicators' unique and
idiosyncratic perspective. This accuracy goal, in turn, increases focus
on stereotype-incongruent information. The effect of communicator
information on receiver impressions was mediated by communicators' focus
on stereotype-incongruent information.
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