Ruscher & Duval (1998) Ruscher, J. B., & Duval, L. L. (1998). Multiple communicators with unique target information transmit less stereotypical impressions. Journal of Personality and Social Psychology, 74, 329-344.

Examined how multiple communicators who have unique target information transmit more individuated impressions than multiple communicators with shared target information. Co-communicators with unique target information feel accountable for providing each communicators' unique and idiosyncratic perspective. This accuracy goal, in turn, increases focus on stereotype-incongruent information. The effect of communicator information on receiver impressions was mediated by communicators' focus on stereotype-incongruent information.

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