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Art and Craft of Radio MDAR 255
Radio is truly a ubiquitous mass medium that reaches nearly every person in the United States. From the most rural communities to the largest metropolitan markets, radio offers listeners music, news and entertainment free of charge. Whether listeners tune in from their vehicles, homes or offices, radio is everywhere. This class is designed to analyze the art and craft of radio including its programming content, business operations and strategies in attracting and retaining audiences. This class depends on your participation and you are expected to share opinions and examples of what you find occurring on radio.
TEXTBOOK: The Radio Broadcasting Industry by Alan B. Albarran and Gregory G. Pitts (Allyn & Bacon).
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