Introduction to Media Arts
School of
Continuing Studies –
Tuesday,
5:45 PM – 8:25 PM ? Uptown Campus / Spring
2007
Mr. Kelly
Fogarty, Instructor
Voice
Mail: 905-0070 ? Email:
kfogarty@tulane.edu
Everyday
we are in contact with the mass media. This course is designed to give you a
broader appreciation of the media and how it shapes our culture. We will examine
the impact of books, newspapers, magazines, movies, radio, TV and the Internet.
We will look into how advertising and public relations are used in the mass
media to shape consumer perceptions and behaviors.
The
intent of this class is to thoroughly understand the media: its form and
operation as well as its role and influence in our society. This class depends
on your participation—you will be expected to offer opinions and share examples
of what you observe occurring in the media.
TEXTBOOK
The
text for this course is Media Now:
Understanding Media, Culture and Technology [Fifth Edition] by Joseph
Straubhaar and Robert LaRose (published by Thomson-Wadsworth). This class requires a significant amount
of reading. Keeping up will
enable you to participate more fully in class discussions and complete
assignments more thoroughly.
There is a great deal of
information to cover during the semester. Assignments reflect the information
presented in class and help you recognize and analyze the impact of the mass
media on our culture.
|
Media Analysis (10
total) Mid Term
Exam Final
Exam |
|
One-third of
grade One-third of
grade One-third of
grade |
To earn the grade below, the
following is needed:
|
A- to
A B- to
B+ C- to
C+ D- to
D+ F |
|
90% -
100% 80% -
89% 70% -
79% 60% -
69% 59% and
below |
|
CLASS |
TOPIC |
|
ASSIGNMENT |
|
Jan 18 |
The Changing Media + Media and
Society |
Chapters 1,
2 |
|
|
Jan 25 |
Books |
Chapter
3 |
Media
Analysis 1 |
|
Feb 1 |
Magazines |
Chapter
3 |
Media
Analysis 2 |
|
Feb 8 |
** NO CLASS
** |
|
|
|
Feb 15 |
Newspapers |
Chapter
4 |
Media
Analysis 3 |
|
Feb 22 |
Recorded Music +
Radio |
Chapters 5,
6 |
Media
Analysis 4 |
|
Mar 1 |
Film
and Home Video |
Chapter
7 |
Media
Analysis 5 |
|
Mar 8 |
|
|
Mid Term
Exam |
|
Mar 15 |
Television |
Chapter
8 |
Media
Analysis 6 |
|
Mar 22 |
** NO CLASS ** |
|
|
|
Mar 29 |
The
Internet |
Chapter
9 |
Media
Analysis 7 |
|
Apr 5 |
Public
Relations |
Chapter
10 |
Media
Analysis 8 |
|
Apr 12 |
Advertising |
Chapter
11 |
Media
Analysis 9 |
|
Apr 19 |
Media Uses and
Effects |
Chapter
13 |
Media Analysis
10 |
|
Apr 26 |
Media Policy and Law + Media
Ethics |
Chapters 14,
15 |
|
|
May 3 |
|
|
Final
Exam |
Please
note:
·
Media Analysis assignments
are to be completed in class—no make-ups allowed
·
Review study guides will be
available at the end of the class prior to an exam
·
Advance arrangements with
instructor required if missing an exam is anticipated
·
Make-up of Mid Term Exam and
Final Exams must be within one (1) week of scheduled exam
date