Taught by

Dr. Kay McLennan

 
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Online Teaching Format

Students will find the online course site for each class in the myTulane Blackboard platform system. Also, all of the online classes taught by Dr. McLennan can be completed asynchronously (or at times convenient to the student).  At the same time all of Dr. McLennan's courses can be completed asynchronously, there are [voluntary] opportunities for students to participate in live discussions and events on the Tulane SCS e-campus in the 3D virtual world known as Second Life.

 

Introductory Economics for Non Majors - CSEC-100-10

[A completely online course.] Students enrolled in this course will study the basic theories and techniques of both microeconomics and macroeconomics. Microeconomics is the study of individual actors in the economy, including households, business firms, and governments. Macroeconomics is concerned with the behavior of the entire economy, including total output, total employment, and the overall price level. To learn more, click here to watch the video clip entitled, "Why Study Economics?"

 

Business Ethics - BSMT-338-10

[A completely online course.] A theoretical critique and case oriented analysis of the moral, ethical, and value issues that challenge business, industry, and corporate life. Further, students enrolled in this course are encouraged to work towards discovering ethical principles and strategies applicable to the management process. Also, in response to the recent barrage of charges of breaches of ethical conduct by business leaders (WorldCom, Enron, Arthur Anderson, Martha Stewart Living Omnimedia, ImClone, Tyco, etc.), one deliverable in the course (a learning log portfolio deliverable) will be devoted to the exploration of your personal business ethics code of conduct. To learn more, click here to watch the video clip entitled, "Why Study Business Ethics?"

 

Introduction to Marketing Principles - BSMK-320-10

[A completely online course.] Students enrolled in this course will study our present-day marketing system in a managerial framework. Subjects covered include strategic marketing for competitive advantage, analysis of marketing opportunities, and technology-driven marketing. In addition, product, distribution, promotion, and pricing decisions will be studied by applying basic marketing principles to actual business cases and scenarios. To learn more, click here to watch the video clip entitled, "Why Study Marketing?"