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Targeting
Almost all program planning involves identifying who the "worse-off" people are, and knowing where they are located. Ranking populations by prevalence of malnutrition, mortality, access to services, or environmental factors, is a device used to determine the "worst-off" population. Mapping often helps to display such results. Ranking involves straightforward one-way analysis, showing the outcome indicator by one classifying variable at a time: prevalence of low arm circumference by district, for example.
Breaking down the national situation analysis (like Tanzania, shown earlier) by region, district, etc., gives exactly the sort of information required, with the proviso that some further selection of outcome indicators may be needed. At an area level you cant easily use 10 or 20 indicators, as is typically and usefully presented at the national level.
Targeting often uses ranking analysis, where it provides a comparison between geographic areas (or other grouping) for an outcome variable ranked by prevalence, by access to services, or some other factor of interest. This can help in program planning to assign the interventions to the areas with the worst outcome and the least current access to assistance.
RANKING ANALYSIS
With SPSS it is possible to sort your outcome variable, such as prevalence of low arm circumference, in descending order and then print out Case Summaries with several indicators. This will give you a quick look at possible relationships and give you ideas for further analysis.
Take a look at how to create multi-indicator descriptive analysis or RANKING ANALYSIS for Bangladesh data.

INTERPRETATION:
The output was limited to the first 10 districts after sorting by arm circumference (highest percentage of low arm circumference). The relationships between the malnutrition level (estimated by low arm circumference) and determining variables such as education, health care access (% measles immunization), and socio-economic status (roofing type) are not very clear. The district with the highest malnutrition, Lakshmipur, also has a relatively high percentage of health access, education and quality roofing. The associations can be visually estimated as you scroll your eyes down the list. It is clear that there are inconsistencies in the results from what would be expected, but this does not mean that these factors are not influencing the nutritional status of the child. The associations between influencing factors and outcome variables may not be perfectly discernable using the ranking analysis (especially at the aggregated level), but ranking can still be useful for targeting the areas that are worse off.
TARGETING PRIORITIES: Should We Target By Number of People Affected or By Prevalence?
Often programs are established and maintained with limited resources. In these situations there should be proper targeting to areas with the most need. This raises the issue of targeting by number of people affected versus by prevalence. The goal of interventions is to affect the largest number of people. If a limited number of intervention sites are established, then there needs to be appropriate consideration of which areas have higher percent of illness in the population and which areas have more cases, simply because the population of the area is large. Keep in mind, the goal is to reach the most in need.
HINTS:
| Usually rely on % or the prevalence, but take some account of large populations with medium prevalence. | |
| Consider whether expenditures are fixed by area, or per head, or a balance between these. | |
| Most program expenditures are more per head than fixed by area; hence, target by prevalence. |
EXAMPLE OF TARGETING BY NUMBER OR %
If costs are per head: say $2 per head If costs are fixed by area: say $1 million per area If a mix of fixed and per head costs: it depends on the ratio of the two. |
The Steps to Targeting:
1. Rank districts by Prevalence
2. Add number and % of malnourished
3. Rank by number of malnourished
4. Note which districts go up to near the top of the ranking
5. Rank again by prevalence and make initial selection by prevalence, but taking some account of priority districts from step 4- JUDGEMENT IS NEEDED!
6. Add indicators of health service
Take a look at how to use SPSS in the STEPS TO TARGETING with district prevalence of low arm circumference in bdeshc.sav.
The resulting output at step 6 is shown here. The output reveals that there are differences in which districts have the highest prevalence of malnutrition, the greatest number of malnourished children, and the least access to health care. As discussed previously, it is important to look at all of these factors and to consider how to best fulfill the demands of a funding agency and reach the most individuals in need. There is not a simple answer and each situation will need to be treated with special care, but the goal is to most effectively and efficiently reach the most children in need.
Try an EXERCISE IN TARGETING using the bdeshc.sav data set from Bangladesh.
Child Population |
Prevalence Underweight (%) |
# Underweight Children* |
|
| District A | 10,000 |
40 |
? |
| District B | 40,000 |
20 |
? |
| Province | 50,000 |
? |
? |
Step 1: Calculate the number of
underweight children using the child population and underweight prevalence
- i.e. multiply 10,000 by 0.4 to get 4,000 underweight children.
Step 2: Then calculate the
prevalence of underweight using the total number of underweight children and the total
child population
- i.e.divide 12,000 by 50,000 and then multiply by 100% to get a regional prevalence of
underweight of 24%.
Child Population |
Prevalence Underweight (%) |
# Underweight Children* |
|
| District A | 10,000 |
40 |
4,000 |
| District B | 40,000 |
20 |
8,000 |
| Province | 50,000 |
24 |
12,000 |
Child population as a % of provincial child population |
Prevalence Underweight (%) |
|
| District A | 60 |
40 |
| District B | 40 |
20 |
| Province | ? |
Step 1: Given only child population as a percent of the total population and the underweight prevalence, use both valued as a percentage.
Step 2: Multiply each percent prevalence underweight by its weighting factor (percentage of child population) and add the two together. (0.60)(0.40) + (0.40)(0.20) = 32
Child population as a % of provincial child population |
Prevalence Underweight |
|
| District A | 60 |
40 |
| District B | 40 |
20 |
| Province | 32 |


From this we can then create a dummy table in the following manner:
| Yes <-2SD's | Not <-2SD's | Total | |
| Yes, measles shot | ? |
? |
503 |
| No, measles shot | ? |
? |
177 |
| Total | 680 |
| Yes <-2SD's | Not <-2SD's | Total | |
| Yes, measles shot | 165 |
|
503 |
| No, measles shot | 39 |
|
177 |
| Total | 204 | 680 |
| Yes <-2SD's | Not <-2SD's | Total | |
| Yes, measles shot | 165 |
338 |
503 |
| No, measles shot | 39 |
138 |
177 |
| Total | 204 | 476 | 680 |
This 2 X 2 tables helps us figure out the following:
Population Prevalence:
prevalence of underweight in the population {(a+c) / (a+b+c+d)}
RE-TARGETING: Techniques and Program / Service Coverage
1. In order to assess targeting and program delivery, it is useful to examine outcomes such as prevalence of low arm circumference or diarrhea in relation to indicators of relevant interventions such as access to service. For example, in the Bangladesh data set, we can look at the scatterplot of diarrhea prevalence and prevalence of diarrhea treatment by a trained health worker. Try an exercise to produce a SCATTERPLOT of the prevalence of diarrhea by treatment of diarrhea. The basic relationship looks like this.
2. The next step will be to define some cutpoints for high/low coverage and high/low prevalence, resulting in four categories. It is most useful to define these cut-points using the mean for each variable. Try this exercise on DEFINING CUT-POINTS to create categories of illness and categories of health service.

It is useful to roundup from the means to logical cut-off points. In this case we will roundup and use below 15% diarrhea prevalence and below 20% health worker coverage as our cut-offs.
3. Dichotomizing the variables using these cut-offs will make it possible to separate those that are most in need and also make it easier to present the situation in a two-by-two table.
Try an exercise on DICHOTOMIZING THE VARIABLES.

In this table, there are two categories for the diarrhea treatment by a health worker (HLDITRHW: represents a high/ low diarrhea treatment by health worker) that are coded 1 for <20% (low) and 2 for >=20% (high). There are also two categories for prevalence of diarrhea (HLDIAPRV: represents a variable high/ low prevalence of diarrhea) that are coded 1 for <15% (low) and 2 for >=15% (high). It is easy now to see where the deficiencies are in targeting, and to re-target the healthworkers from the high coverage/ low prevalence areas to those areas that are high prevalence/ low coverage. This will be the covered in the next lesson.
Presenting this information with Microsoft Word or other word processing package might result in more attractive 2x2 tables, if it is important to have presentable information. Also notice that the cells have been shifted so that the upper left cell is the high diarrhea prevalence and low health worker coverage districts (lower left above).
Diarrhea treatment by health worker * Diarrhea prevalence categories Crosstabulation

| Health Worker (Program) | High | Low | Total | |
| High | 5 (8%) | 17 (27%) | 22 (34%) | |
| Low | 14 (22%) | 28 (44%) | 42 (66%) | |
| Total | 19 (30%) | 45 (70%) | 64 (100%) |
Retarget Health Workers

By re-targeting health worker coverage to areas with high diarrhea and low coverage, these areas become high diarrhea/high coverage. It is optimal to have 0 districts with high diarrhea and low coverage. In this case, health workers were redistributed from 14 low prevalence/high coverage districts to 14 high prevalence/low coverage districts. The results are shown below:
After retargeting the health workers:
RE-TARGETING HEALTH CARE WORKERS
exercise will give more details on redistributing the health workers between high and
low coverage areas.