The purpose of the RLGA is to inform and motivate Freeman students who are interested in careers in the retail and luxury goods industry, to provide students with an opportunity to network with professionals, and to increase the recruitment of Freeman students by top companies. The goals of the RLGA are to create awareness with students regarding the variety of jobs within the industry, and to expose more students to the growing New Orleans fashion and retail community.

Planned activities include a speaker series, site visits to showrooms, trips to other top MBA schools for retail conferences/recruitment events, and working closely with local and independent designers to plan events and help them gain exposure in the community.