Effective health communication, should be driven by national communication strategies for multimedia promotion of health issues that combine the reach of mass media, the immediacy of interpersonal communication, and the social influence of community mobilization to promote attitude and behavior change.

IEC Goal and Objectives:

Johns Hopkins University Center for Communication Programs (JHU/CCP) and its partners recognize the need to implement a mix of IEC strategies that cut across national borders, cultures and ethnicities while exploring new approaches to encourage positive health behaviors. They promote a creative, integrated approach focusing on the urban and peri-urban areas of West and Central Africa, with an emphasis on the countries of Burkina Faso, Côte d’Ivoire, Cameroon and Togo in order to:

1) Stimulate demand for family planning services,
2) Improve acceptance and continuity of contraceptive use,
3) Decrease the spread of HIV/AIDS and other sexually transmitted diseases,
4) Increase adoption of positive MCH practices, such as use of ORS for the treatment of diarrheal disease,
5) Enhance counseling and quality of care in service delivery centers,
6) Promote institutional sustainability and build regional resources.

The Information, Education, and Communication component of SFPS is conducted by Johns Hopkins University/Center for Communication Programs

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