| Name
recognition (Tulane and Newcomb)
Academic reputation and national ranking of undergraduate program
Quality and geographic mix of undergraduate student population
AAU and Carnegie I status
Distinctive
coordinate college system
Manageable size
A few highly ranked schools and programs (professional & graduate)
Attractive location
(city and culture) for students, especially undergrads
Attractive urban
campus
Diversity of
programs offered
Richness of
unique on-campus resources for teaching, research and development
International
presence in specific regions (Latin America, Taiwan, Africa, Europe)
Growing international
alumni base
Alumni pride
Success in achieving
fund-raising goals
Dedicated and
loyal faculty and staff
History and culture of doing more with less
Weaknesses
Lack of financial
resources (no reserves, underendowed, too tuition dependent)
Not meeting
fund-raising potential
Highly centralized
system of financial management (i.e. lack of financial incentives
at unit level)
Close to minimum
standards for maintaining AAU and Carnegie I status
Uneven quality
of graduate programs
Inadequate levels
of funded research, especially competitively awarded grants, and
inadequate support structures for research activities of all kinds
Barriers to
interdisciplinary study
Barriers to
effective collaboration and coordination between uptown and downtown
campuses and between schools, colleges and departments
Often competing
on the basis of "price" rather than differentiation
Perception that
we are not responsive to the local (city/state) community
Inadequate information
systems
Inadequate relationships
with external constituencies, including alumni
With some exceptions,
programs that lag behind in use of the latest technology for learning
With some exceptions,
lack of speed and flexibility in responding to trends and issues
Maintenance
and condition of campus
Physical constraints
of uptown and downtown campuses
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Enhance
Tulane’s brand name through more effective marketing and communications
Capitalize on the fact that Tulane is the premier university in Louisiana
and one of only a few prestigious private research universities in
the south
Develop a differentiated strategy within the traditional research
university
Capitalize on Tulane’s relatively small size to create an intimate,
personal learning experience.
Enhance development
of centers of excellence.
Leverage distinctiveness of Tulane’s location for teaching,
research, and public service, especially at the undergraduate level.
Leverage Tulane’s
diversity and mix of academic programs and schools/colleges to create
new areas of study and degree combinations as well as research opportunities.
Develop new sources of income through program development, increased
research funding, and pursuit of partnering/alliance strategies.
Build on strengths at developing programs internationally.
Realize Tulane’s long term funding potential.
Make Tulane
a "true" university with synergy between units, schools
and colleges and connections and traditions that reinforce the unity
of the institution.
Threats
Tulane’s financial status
Resource advantage held by institutions we want to surpass
Small, and shrinking,
corporate sector in New Orleans
Loss of AAU and/or Carnegie status,
Significant
negative shift in program rankings, especially in those already
ranked
Location, especially in recruiting faculty and senior-level administrative
staff
Public and private
political pressures
Increased external
competition and emergence of new approaches to education
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