International Encyclopedia of Business & Management. Reference
HF1001.I53
This set of encyclopedias published in 1996 has entries
on consumer behavior, marketing
research, new product development, marketing, and many other
aspects of marketing, such as
cultural difference in marketing, foundations in marketing, green issues
in marketing, marketing
environment, marketing ethics, forecasting in marketing, marketing
communications, marketing
environment, marketing mix, marketing planning, pricing issues in marketing,
product policy
concepts in marketing, and marketing of services.
Blackwell Encyclopedia of Management. Reference HD30.15.B463
Vol. IV of this set published in 1997 is titled
Marketing, and includes a number of
marketing topics. Each entry includes a bibliography of books and journal
articles.
Atlases
Rand McNally Commercial Atlas and Marketing Guide. Reference.
Includes detailed maps of states and counties,
along with demographic, economic and
business information on a county and city level.
Rand McNally Zip Code Atlas and Market Planner. Reference
Transparent zip code maps which overlay road
maps of all 50 states, and 240 major cities
and metropolitan areas.
Consumer Markets and Demographics
International Marketing Data and Statistics. Reference HA42.I56
Published by Euromonitor, this is a statistical
yearbook of business and marketing
information in 24 subject areas. Statistics are drawn from many sources,
and includes over 160
countries.
European Marketing Data and Statistics. Reference HA1107.
A companion volume to International Marketing
Data and Statistics, this annual
publication includes data on 49 counties of Western and Eastern Europe.
Lifestyle Market Analyst. Reference HF 5415.3.L5
Published by the Standard Rate and Data Service,
includes market analysis on the local,
regional and national level, including a mix of demographic, geographic,
consumer profiles, and
lifestyle information.
Survey of Buying Power and Media Markets. Reference HC110.C6S85
An annual survey published by the periodical
Sales & Marketing Management, this
provides demographic and economic estimates by county, MSA, and TV
markets, along with a
buying power index
Sourcebook of Zip Code Demographics. Reference HA203.S65
Includes demographic and economic data from
the Bureau of the Census by zip code.
Also includes a measure of "spending potential".
Demographics USA. County Edition. Reference HC110.C6S86
Covers population demographics, household
data, effective buying income, retail sales,
consumer expenditure data, and employment & occupational data on
a county, metropolitan
statistical area, and designated market area (TV market). Includes
application guides to
marketing, advertising, and sales planning.
County and City Extra. Annual Metro, City, and County Data Book.
Reference HA203.C68.
An annual publication providing statistical
information by state, county, metropolitan area,
congressional district, and for all cities over 25,000. Drawn from
government sources, topics
include population, income, poverty, crime, education, personal income
and earnings,
employment, housing, agriculture, manufacturing, service industries,
and wholesale and retail
trade.
Simmons Study of Media and Markets. Reference and Compact
Disc.
Detailed survey of American consumers, with
reports on usage of print and broadcast
media and demographic characteristics. The study is based on
a sampling on US adults, along
with 12 separate DMA markets. Current data set is accessed through
a CD, with output to Excel.
Consumer Expenditure Survey. Reference HC110.C6C67
Published every 2 years by the U.S. Department
of Labor, Bureau of Labor Statistics.
Some statistics are also available online through the BLS Web site.
(http://stats.bls.gov/csxprod.htm)
Hispanic Market Handbook. Reference HC110.C6V347 1995.
Topics related to the US Hispanic market including
demographics and trends, language,
culture, media, market research, and case studies.
Advertising
Ad $ Summary. Reference HF5801.A33
This annual publication presents advertising
expenditures by brand name.
Advertising Ratios and Budgets. Reference HF5801.A383
Advertising expenditures for appox. 6,000
publicly traded companies
Company/Brand $. Reference HF5801.A327
Advertising expenditures by company and by
brand.
Standard Rate and Data Service. Reference HF
Gives advertising rates, specifications, and
circulation for publications and broadcast
media.
Broadcasting and Cable Yearbook. Reference HF
Includes data on US and Canadian TV &
radio stations, broadcast associations, and
advertising and marketing services.
Standard Directory of Advertisers and Agencies. Directories HF5805.S7
& Lexis/Nexis
Lists US companies that advertise nationally
and the agencies that represent them, with
rankings of expenditures. Available online through Lexis/Nexis .
Product and Industry Information
American Statistics Index. Howard-Tilton, Government Document
Division.
Covers the statistical output of the federal
government. This index is particularly
useful for locating industry statistics from the economic censuses,
the Annual Survey
of Manufactures, Current Industrial Reports, etc. U.S. congressional
committees frequently
conduct hearings on industry practices, which may be located by using
the CIS Index.
Market Share Reporter. IND
Lists market shares based on previously published
magazine and newspaper articles.
IndustriScope. FIN HG 4915 .M5
A monthly publication which compares financial
figures of companies within industry
groups. Includes stock price, price change, relative price, share holdings,
revenue, earnings,
dividends and ratio analysis.
Manufacturing USA. 2 vols. IND HG 4961 .S73
Statistical data on manufacturing industry
performance and analysis, industry ratios,
leading companies, employment, compensation, production, and capital
expenditure over a
17 year period, with 3 year projections. Based on data from a number
of publications by the
U.S. Department of Labor.
Moody's Industry Review. IND HG 4961 .M75
A biweekly looseleaf service, this publication
covers 137 industry groups. It includes
a ranked list of companies in each industry according to 12 key financial,
operating, and
investment criteria, in addition to a comparison of financial statistics
for the leading
companies.
Standard & Poor's Industry Surveys. IND HG 4961.S74
Provides textual, statistical tables and charts
on all major domestic industries. Also
includes a "Comparative Company Analysis" section that compares growth
in sales and
earnings of major companies in the industry.
Standard & Poor's Monthly Investment Review. IND HG 4961.S7
Monthly review of 115 industries.
Brands and Their Companies. Directories T223.V4A25
A directory of consumer products and their
manufacturers, along with addresses and
phone numbers.
Encyclopedia of Consumer Brands. Directories HF5415.3.E527
Entries on brand names that trace brand origins,
development, marketing strategies,
advertising, outlooks, and performance appraisal. Each entry includes
a bibliography of periodical articles and books.
Industry Specific Information
Trade associations are excellent sources of
information about their trade or industry.
To locate a particular association by name or subject, use the Encyclopedia
of Associations
(Reference HS 17 G3) or the National Trade and Professional Associations
of the United
States (Howard-Tilton Reference HD 2425 D5).
Statistical Reference Index/ Index to International Statistics.
Howard-Tilton Reference.
Indexes and abstracts hundreds of statistical
sources, including many special
publications produced by trade and industry associations. Many of the
publications indexed
are available on microfiche in the Microforms room on the 3rd floor
of Howard-Tilton..
Business & Industry. Accessed from Turchin Web Page (http:\\www.tulane.edu\~turchin\
turchin.html).
An electronic database which indexes newspapers,
industry newsletters, and other trade
publications.
Dialog databases. http://www.dialog.com
Dialog/Knight-Ridder handles over 800 databases
in all subject areas. Searching is
restricted to only Tulane business students working on classroom projects.
There are a number of files that can be searched in Dialog for domestic
and international marketing information.
Lexis/Nexis Libraries
An online system, there are a number of "libraries"
that contain business and marketing information. Downloads/printouts are
available only screen by screen. Refer to the Lexis handouts for more information.
Books
Books can be located by title, author, subject, or keyword in the OPAC
database in TULANET.
Listed below is a small selection of some the current circulating books
in the Turchin Library.
Armstrong, Derek Lee. The persona principle : how to succeed in business
with
image-marketing. New York : Simon & Schuster, c1996.
HF5386 .A736 1996
Cafferky, Michael E. Let your customers do the talking : 301+ word-of-mouth marketing tactics guaranteed to boost profits. Chicago : Upstart Pub., c1996. HF5415.122 .C33 1996
Churchill, Gilbert A. Basic marketing research. 3rd ed.
Fort Worth : Dryden Press, c1996.
HF5415.2 .C49 1996
Commerce in cyberspace. New York : Conference Board, c1996. HF5006 .C67 (1165-96-CH)
DeBonis, J. Nicholas. AMA handbook for managing business to business
marketing
communications. Chicago : American Marketing Association ; Lincolnwood,
Ill. :
NTC Business Books, c1997. HF5415.1263 .D43 1997
Hagel, John. Net gain : expanding markets through virtual communities.
Boston : Harvard
Business School Press, c1997. HF5415.1265 .H34 1997
Hasty, Ronald W. Retail management. New York : McGraw-Hill
Companies, c1997.
HF5429 .H329 1997
Kotler, Philip. Standing room only : strategies for marketing the
performing arts. Boston :
Harvard Business School Press, c1997. HF5415 .K635 1997
Lehmann, Donald R. Analysis for marketing planning. 4th ed. Chicago
: Irwin, c1997.
HF5415.13 .L395 1997
McDaniel, Carl D. Contemporary marketing research. 3rd ed. St.
Paul, MN : West Pub. Co.,
1996. HF5415.2 .M382 1996
McQuarrie, Edward F. The market research toolbox : a concise guide
for beginners. Thousand
Oaks, Calif. : Sage Publications, c1996. HF5415.2 .M383 1996
Malhotra, Naresh K. Marketing research : an applied orientation.
2nd ed. Upper Saddle River,
N.J. : Prentice Hall, c1996. HF5415.2 .M29 1996
Peter, J. Paul. Consumer behavior and marketing strategy. 4th
ed. Chicago : Irwin, c1996.
HF5415.3 .P468 1996
Schiffman, Leon G. Consumer behavior. 6th ed. Upper Saddle
River, N.J. : Prentice Hall, c1997.
HF5415.32 .S35 1997
Taylor, William C. Going global : four entrepreneurs map the
new world marketplace. New
York : Viking, c1996.
Walker, Orville C. Marketing strategy : planning and implementation.
2nd ed. Chicago : Irwin,
c1996. HF5415.13 .W249 1996
Woodside, Arch G. Measuring the effectiveness of image and linkage advertising the nitty-gritty of maxi-marketing. Westport, Conn. : Quorum, c1996. HF6161.B4 W67 1996
Zimmerer, Thomas. Entrepreneurship and new venture formation.
Upper Saddle River, NJ :
Prentice Hall, c1996. HB615 .Z56 1996
Journals & Magazines
The periodical literature is often more detailed and current than books,
and can be searched
through electronic indexes such as ABI/Inform, Dow
Jones News Retrieval, or Lexis/Nexis.
The Turchin Library has current subscriptions to the following periodicals
relating to marketing:
Advances in business marketing
Advertising Age.
Adweek's marketing week
Brand Week
Demographics USA
Direct marketing
Marketing
Marketing & media decisions
Marketing and research today
Marketing letters
Marketing news
Mediaweek
Industrial marketing management
International journal of research in marketing
International marketing review
JMR, Journal of marketing research
Journal of business & industry
Journal of consumer marketing
Journal of direct marketing
Journal of Euro-marketing
Journal of global marketing
Journal of international consumer
Journal of marketing
Journal of marketing management
Journal of international marketing
Journal of public policy & marketing
Journal of services marketing
Journal of the Academy of Marketing
Marketing
Marketing science
Research in marketing
Sales & marketing management
Survey of buying power
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